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Channel: Waggener Edstrom Worldwide » Eddie Rehfeldt
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Just Seen: Greasy Wrench Can Be Creative

Creativity comes to each of us in different ways. For Shinya Kimura it is by building motorcycles. This remarkable short  by Henrik Hansen shows how Shinya makes works of art out of chrome and steel....

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The Persistence of Vision

Every day at the agency we attempt to push the ball forward. Sometimes it’s hard to gauge how we are doing. The final outcome looks like it’s hidden deep in a vast horizon. This film, in some measure,...

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Comedy Central Makes Big Changes

Comedy Central just released a brand new logo. It got me thinking about the difficulty of tackling a rebrand. Done well, this type of effort can elevate a brand and push a company to new heights. In...

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‘Black Swan’ Producer Lands at Microsoft

Jennifer Roth (producer “The Wrestler” and executive producer “Black Swan”) looks at the infamous “staple scene” from “The Wrestler” like it is her wedding video. The scene starts with Mickey Rourke...

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Hogshead Revisited

Sally Hogshead’s hair is on fire (she is redheaded, tall and on a mission). She hits the stage and sucks the oxygen out of the room. Think you are a fascinating person? Don’t flatter yourself....

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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin...

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5 Damn Minutes to Become a Creative Genius

What makes a great spy? You would certainly need to be able to handle uncertainties and remarkable amounts of stress. Being capable and intelligent is essential. But you might be surprised to hear...

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Balancing Creative Risk with Consumer Insight

One hot August day, a daring young Frenchman named Philippe Petit stepped out on a 3/4″ thick wire that was illegally rigged between the New York World Trade Center’s Twin Towers.  If you’ve seen the...

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